Fundamentally a lead generation website inspires a new visitor to opt-in to receive further information about your goods and services.
If you don't have an opt-in box on your website for the purpose of lead generation, you need to have one and you also need a trusty system that runs your e-mail program.
Autoresponders for Lead Generation Websites
AWeber is a superb choice for setting up an e-mail system but there are plenty of other wonderful firms that may handle your e-mails these systems are engineered to send out a collection of e-mails to anyone that signs up on your site.
Most autoresponder systems utilize a double opt-in process which will keep you in compliance with the Can-Spam Act. When prospects are asked to confirm their opt-in requests, unfortunately, many don't.
You'll also wish to write your emails to provide quality content - not just a sales pitch.
Mull it over.
How long do you stay subscribed to an e-mail list that offers nothing more than a pretentious sales message every two days?
Take into account the data you're going to request in your opt-in box. Folks are wary of giving out too much info initially, at least get the subscriber's first name and their e-mail address of course, and you could add a field to discover exactly what they are fascinated by.
As an example you could have a drop-down box that lists the products on your site, you can then build lists and send important info about the product the customer is interested in. So if you have a dozen different products you could build a dozen different lists, each one targeted to each categorical product.
Pay extra attention when writing your emails, whenever you set up a series of emails in your autoresponder system, they should be checked and double-checked. Spelling errors give the impression that you are sloppy and many people won't read an email that is 3 feet long.
Your email should be definite and topical and drafted in short paragraphs with plenty of white space.
Do you want to be qualified and high value leads to your business? Ascent BPO is a reckoned and trusted lead generation company that makes interactive and effective marketing efforts to attract visitors and convert them into potential customers. They also provide short-term campaign or continuous lead generation services as per the client’s exact need. Connect with Ascent BPO for more details on offline and online lead generation.
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